Sunday, May 10, 2009

Health Supplements : TON of the Indian Market

What is the talk of the town, where ever you go you will find people talking about

Look WHO has HIT the highest MARKET SHARE in the HEALTH SEGMENT.

Indian consumers becoming more and more Health conscious and aware about Nutrition, that is the reason why sales of vitamin and dietary supplements got hike in Indian Market.

Indian market is expecting the growth of 33 per cent over 3,400 crore (Approx.)by 2013.
There is a major competition between companies like Amway, Dabur, Heinz India, Ranbaxy and Pfizer

As per the Report from Euromonitor a leading market research firm, Amway is leading with 16.9 per cent followed by Dabur at 11.8 per cent, Heinz India hit the third place while Ranbaxy Labs & Pfizer in the 4th spot with 4.6 per cent of market share.

Major growth in Health segment comes from urban areas as consumers are becoming more and more aware about their HEALTH requirements.

Lifestyle in cities are getting more and more stressful, pollution is one more factor
that damages the Human Health and a factor that contributes to the growth of Health market.

The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry

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